There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.


In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

1:If you're launching a new site, or new content, write an introduction and submit it to share sites like Digg, Reddit and Now Public.
Create a Yahoo Group in the niche your site sits.

2:Create a MySpace account and use it to publisise your site.

3:Bookmark your site on Del.icio.us and if you're really keen, add a Del.icio.us button to your homepage.

4:Create a Technorati account and "claim" your blog.

5:Submit your site to free, search engine friendly directories. An excellent list can be found here.

6:Conduct a survey. This is an excellent way to generate offline publicity.

7:Place a free ad for your company on Gumtree.

8:Syndicate your site's content by using an RSS feeds.

9:Submit your RSS feeds to agregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint

10:Write an article related to your site and submit it to article sites.

11:Sign up to StumbleUpon and get your friends to Stumble your site.

12:Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.

13:Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.

14:Add a link to your site in the signature of any forums you post on.

15:Tell your friends about your site. It's free advertising init.

16:Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.

17:Test your site and make sure it appears correctly in all major browsers.

18:Buy enough hosting. No one likes a slow site.

19:Don't worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*

20:Offer something for free. Free is good. People tell their friends about free stuff.

21:Tell your neighbours, you never know what contacts they might have.

22:Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.

23:Advertise your site on Craigslist. It's free, relevant and localised.

24:Do NOT use frames.

25:Submit your site to DMOZ.org. It may take time, but it's worth it.

26:Create an XML sitemap of your site and submit it to Google.

27:Get a custom t-shirt made with your website url on it, and wear it often.

28:Ask a large breasted lady to wear one too.

29:Sign up with an affiliate programme to sell your product, or if you're a publish, make some cash!

30:On your Contact Page ask people if they mind receiving your newsletter.

Send out a newsletter!

31:Go to a free seminar for Website owners. You might learn something.

32:Find quality and relevant blogs and leave a comment (with a link back to your site of course).

33:Don't pay people to submit your site to search engines. It's a waste of money.

34:YouTube and Google Video are excellent portals on which to launch a viral campaign.

35:Giving away an eBook is an excellent way to generate word-of-mouth about your site.

36:Sponsor a Wordpress theme or a phpListDirectory template.

37:If you sell products that are advertised on television by the manufacturer, add "As Seen on TV" to your site!

38:Avoid proprietry technologies like Java and Active X.

39:Put downloadable content on your site, but make sure it's not manufacturer specific - so mp3 rather than wma.

40:Learn about CSS. It's the new HTML.

41:Contribute to related subject areas on Wikipedia.
Ask bloggers and other Web site owners to review your site and/or products.

42:Have user friendly page names - most tools comes with some way to avoid http://www.yourdomain.com/pgInfoPage...CFE3AEDAF8DD9D

43:If you must have a Flash homepage, make sure you have a "Skip Intro" link.

44:Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.

45:Become a leading authority on your chosen subject.

46:Donate money to a charity and most will place a link on their site back to you.

47:Abide to W3C standards - it will help your site in the long term.

1. Directory Submissions
2. Blog Postings
3. Article Submissions
4. Forum Postings
5. News/Press Release Submissions
6. Social Media Activities
a. Bookmarking
b. Social networking and sharing
c. Content distribution through Social Media like:
i. Squidoo.com
ii. Facebook pages/Myspace pages

1. Keyword Research and analysis based on client’s business model
2. Competitor Analysis
3. Keyword determination based on competition and targeted goals
4. Home Page Optimization
5. HTML Tags Optimization
6. Title Tag Optimization Based on Keywords Selection
7. Meta Description Tag Optimization- Based on Keyword Selection
8. Header Tags Optimization-Based on Keyword Selection
9. Image Alt Tag Optimization
10. Existing Site Text Optimization
11. Existing Site Images Optimization
12. Google Analytic s Code Installation
13. Google Webmaster Tools Code Installation
14. XML Site Map Creation and Integration in Google Webmaster Tools
15. Robots.txt file inclusion and optimization
16. 404 Error Page Optimization
17. URL rewrite with .htaccess file (if necessary)
18. Browser Compatibility Check
19. Duplicate Content Checking
20. W3C Validation
21. Restoring Broken Links(if any)
22. Blog Creation and Maintenance
23. Team Tasks assignment and Monitoring
24. Reports Generation

Affiliate Marketing

• Its is a online marketing efforts in which business (Retailer or Whole seller) reward one or more affiliate for each visitor or customer by using different marketing efforts.
• It has four core players like Merchant, Network, Publisher and Customers.
• In affiliate different kind of strategies are used like Advertising which include SEO, SMM, E-mail Marketing and display advertisement.
  

Compensation Methods

Predominant compensation methods:

• Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method.
• Nineteen percent use cost per action (CPA),
• Remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM).

Diminished compensation methods:

• Less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille.
• Cost per mille requires only that the publisher make the advertising available on his website and display it to his visitors in order to receive a commission.
• Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement, but must also click on the advertisement to visit the advertiser's website.

Performance marketing:

Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding targeted baselines.

The affiliate websites:

• Comparison shopping websites and directories
• Loyalty websites, typically characterized by providing a reward system for purchases via points back, cash back
• CRM sites that offer charitable donations
• Coupon and rebate websites that focus on sales promotions
• Content and niche market websites, including product review sites
• Personal websites (This type of website was the reason for the birth of affiliate marketing; however, such websites are almost reduced to complete irrelevance compared to the other types of affiliate websites.)
• Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
• Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates.

How it works:

Starting up an affiliate business is very easy:

• Build a site, if you don't already have one.
• Sign up with a few profitable affiliate programs that are related to your site.
• Link to the affiliate programs from your site using your personal tracking links.
• Generate traffic to your site
• Make your visitors want to buy the products of the affiliate programs.

The most profitable affiliate markets:

According to our experience, the biggest paychecks are delivered to affiliates in the following affiliate markets:

• Poker
• Mortgage
• Education

Example

• SunshineRewards
• Popshop
• Shoping-bargains
  
• Webmerge
  
• Filedby

Communities Play an important role in SEO , It is helpful source to get maximum traffic. Here we are going to learn how to make communities in social networking sites. e.g. Facebook, My Space, Orkut, Aero. First you need to register these social media sites then make groups choose your topic then give description about your group or organization in the end you need to push submit button.

How to build Network or Communities ?

To build your network you need to add maximum friends and groups try to join relevant group to your topic.

First you need to Search right link submission how to search right sites? what ever you want to search you need to right your keywords within "inverted commas" in search engine because search engine provide filters site to submit your link in best sites .e.g "free link submission"SEO right in search engine you will get filters link submission sites. Then chose right category which relevance to your site give your site tittle, your site url and in description put your Right keywords click submit button your site url will be submitted

Directories reciprocal links:

Some directories wants reciprocal links we put this link to the front page of our blog then submit these directories.

meta tags is html coding which is based in a head because search engine read over header keywords but when we generate meta tags its totally match with domain name. Your domain name is basic keyword of your web page e.g
Keywords" content="right keyword , keyword right, chose keyword , find right keyword, right way of seo, right way of keywords, how to use meta tags, why directories not approve us, right way of forums use meta tags, why we use meta tags, right way of meta tags

what is right keyword it is a main question of SEO ?
right keyword must be included in tittle , Content and meta tags which is put in the script.
Check the right keyword in google adword keyword tool and adopted most search able keyword. If we are going to work on affiliate marketing then check your keyword match with campaigns check their worth in affiliate search bar then put the right keyword in your site.

Right keyword for PPC ( pay per click)
in PPC these companies search by hot topics or another media networks or right keyword for that are News education , insurance , forex trading ,Health and Technology

How can multiply keywords
mostly people used keyword multiplier through software but it shows the error 409 in search engine manual keyword multiplying is the best tool for Onpage SEO e.g my post tittle is right keyword i multiply it like that
right keyword , keyword right , choosing the keyword , find the right keyword