1:If you're launching a new site, or new content, write an introduction and submit it to share sites like Digg, Reddit and Now Public.
Create a Yahoo Group in the niche your site sits.

2:Create a MySpace account and use it to publisise your site.

3:Bookmark your site on Del.icio.us and if you're really keen, add a Del.icio.us button to your homepage.

4:Create a Technorati account and "claim" your blog.

5:Submit your site to free, search engine friendly directories. An excellent list can be found here.

6:Conduct a survey. This is an excellent way to generate offline publicity.

7:Place a free ad for your company on Gumtree.

8:Syndicate your site's content by using an RSS feeds.

9:Submit your RSS feeds to agregator sites like FeedBurner, Squidoo, Feedboy, Jordomedia, FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint

10:Write an article related to your site and submit it to article sites.

11:Sign up to StumbleUpon and get your friends to Stumble your site.

12:Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.

13:Set up a 301 redirect to take traffic from your non-www address to your www address. See here for more info.

14:Add a link to your site in the signature of any forums you post on.

15:Tell your friends about your site. It's free advertising init.

16:Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.

17:Test your site and make sure it appears correctly in all major browsers.

18:Buy enough hosting. No one likes a slow site.

19:Don't worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*

20:Offer something for free. Free is good. People tell their friends about free stuff.

21:Tell your neighbours, you never know what contacts they might have.

22:Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.

23:Advertise your site on Craigslist. It's free, relevant and localised.

24:Do NOT use frames.

25:Submit your site to DMOZ.org. It may take time, but it's worth it.

26:Create an XML sitemap of your site and submit it to Google.

27:Get a custom t-shirt made with your website url on it, and wear it often.

28:Ask a large breasted lady to wear one too.

29:Sign up with an affiliate programme to sell your product, or if you're a publish, make some cash!

30:On your Contact Page ask people if they mind receiving your newsletter.

Send out a newsletter!

31:Go to a free seminar for Website owners. You might learn something.

32:Find quality and relevant blogs and leave a comment (with a link back to your site of course).

33:Don't pay people to submit your site to search engines. It's a waste of money.

34:YouTube and Google Video are excellent portals on which to launch a viral campaign.

35:Giving away an eBook is an excellent way to generate word-of-mouth about your site.

36:Sponsor a Wordpress theme or a phpListDirectory template.

37:If you sell products that are advertised on television by the manufacturer, add "As Seen on TV" to your site!

38:Avoid proprietry technologies like Java and Active X.

39:Put downloadable content on your site, but make sure it's not manufacturer specific - so mp3 rather than wma.

40:Learn about CSS. It's the new HTML.

41:Contribute to related subject areas on Wikipedia.
Ask bloggers and other Web site owners to review your site and/or products.

42:Have user friendly page names - most tools comes with some way to avoid http://www.yourdomain.com/pgInfoPage...CFE3AEDAF8DD9D

43:If you must have a Flash homepage, make sure you have a "Skip Intro" link.

44:Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.

45:Become a leading authority on your chosen subject.

46:Donate money to a charity and most will place a link on their site back to you.

47:Abide to W3C standards - it will help your site in the long term.

1. Directory Submissions
2. Blog Postings
3. Article Submissions
4. Forum Postings
5. News/Press Release Submissions
6. Social Media Activities
a. Bookmarking
b. Social networking and sharing
c. Content distribution through Social Media like:
i. Squidoo.com
ii. Facebook pages/Myspace pages

1. Keyword Research and analysis based on client’s business model
2. Competitor Analysis
3. Keyword determination based on competition and targeted goals
4. Home Page Optimization
5. HTML Tags Optimization
6. Title Tag Optimization Based on Keywords Selection
7. Meta Description Tag Optimization- Based on Keyword Selection
8. Header Tags Optimization-Based on Keyword Selection
9. Image Alt Tag Optimization
10. Existing Site Text Optimization
11. Existing Site Images Optimization
12. Google Analytic s Code Installation
13. Google Webmaster Tools Code Installation
14. XML Site Map Creation and Integration in Google Webmaster Tools
15. Robots.txt file inclusion and optimization
16. 404 Error Page Optimization
17. URL rewrite with .htaccess file (if necessary)
18. Browser Compatibility Check
19. Duplicate Content Checking
20. W3C Validation
21. Restoring Broken Links(if any)
22. Blog Creation and Maintenance
23. Team Tasks assignment and Monitoring
24. Reports Generation

Affiliate Marketing

• Its is a online marketing efforts in which business (Retailer or Whole seller) reward one or more affiliate for each visitor or customer by using different marketing efforts.
• It has four core players like Merchant, Network, Publisher and Customers.
• In affiliate different kind of strategies are used like Advertising which include SEO, SMM, E-mail Marketing and display advertisement.
  

Compensation Methods

Predominant compensation methods:

• Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method.
• Nineteen percent use cost per action (CPA),
• Remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM).

Diminished compensation methods:

• Less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille.
• Cost per mille requires only that the publisher make the advertising available on his website and display it to his visitors in order to receive a commission.
• Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement, but must also click on the advertisement to visit the advertiser's website.

Performance marketing:

Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding targeted baselines.

The affiliate websites:

• Comparison shopping websites and directories
• Loyalty websites, typically characterized by providing a reward system for purchases via points back, cash back
• CRM sites that offer charitable donations
• Coupon and rebate websites that focus on sales promotions
• Content and niche market websites, including product review sites
• Personal websites (This type of website was the reason for the birth of affiliate marketing; however, such websites are almost reduced to complete irrelevance compared to the other types of affiliate websites.)
• Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
• Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates.

How it works:

Starting up an affiliate business is very easy:

• Build a site, if you don't already have one.
• Sign up with a few profitable affiliate programs that are related to your site.
• Link to the affiliate programs from your site using your personal tracking links.
• Generate traffic to your site
• Make your visitors want to buy the products of the affiliate programs.

The most profitable affiliate markets:

According to our experience, the biggest paychecks are delivered to affiliates in the following affiliate markets:

• Poker
• Mortgage
• Education

Example

• SunshineRewards
• Popshop
• Shoping-bargains
  
• Webmerge
  
• Filedby